Did Digital Transformation Prepare Companies for COVID-19?
No one could have predicted the magnitude of the COVID-19 pandemic. But what if your company could have prepared years ago for this uncertain moment? A year ago, I looked at several major companies that were financially impacted by their digital transformations. These household names invested heavily in using digital solutions to improve their customer experiences, and as a result turned things around.
In this eBook, I take a deep dive to discover if digital transformation actually prepared these companies for COVID-19 and investigate the reasons for their success and contributors to their failures. Any company, no matter the size or industry, can learn from these examples to see the importance of digital transformation and continual evolution.
- Learn how the best companies underwent digital transformations that ended up preparing their companies to succeed in the unknown era of COVID-19. In our rapidly changing world, this won’t be the last time businesses are rocked by unexpected circumstances. These digitally leading companies across numerous industries show that preparing now and investing in digital transformation sets the foundation to pivot and succeed in uncertain situations.
- Read case studies from Best Buy, Target, Honeywell. And more about the ups and downs of their digital transformations, the effects of investing in digital solutions and the areas that had the biggest impact on their sales and growth.
- Gain practical takeaways of what worked and what didn’t work for these companies. From how to successfully re-open a retail store among COVID-19 restrictions to how to build partnerships and focus on the strengths of your business, this in-depth guide covers best practices across multiple industries and provides tips on how to avoid being disrupted by COVID-19 and other future uncertainties.
Blake Morgan is a leader in customer experience.
She is a keynote speaker and customer experience futurist and author of two books on customer experience. Her bestselling second book is called “The Customer Of The Future: 10 Guiding Principles For Winning Tomorrow’s Business” (HarperCollins), identified by Business Insider as one of the top 20 books executives are reading to deal with COVID-19. She was called one of the top 40 female keynote speakers for 2020 by Real Leaders Magazine. Her first book was “More is More: How The Best Companies Work Harder And Go Farther To Create Knock Your Socks Off Customer Experiences.” She has worked with Comcast, Allstate, Genentech, Accor Hotels, Accenture, Adobe, Cisco, Parker Hannifin, Ericsson, Verizon, and more. Blake is a guest lecturer at Columbia University, the University of California, San Diego as well as adjunct faculty at the Rutgers executive education MBA program. Blake contributes to Forbes, the Harvard Business Review and Hemispheres Magazine. She is the host of The Modern Customer Podcast and The Be Your Own Boss Podcast. She lives in the Bay Area with her husband, their two children and two dogs.
In this eBook, I take a deep dive to discover if digital transformation actually prepared these companies for COVID-19 and investigate the reasons for their success and contributors to their failures. Any company, no matter the size or industry, can learn from these examples to see the importance of digital transformation and continual evolution.
